The face of retail is undergoing a major transformation and technology is at the center of it. Consumer shopping habits have changed considerably with the advent of mobility. Retailers, supermarkets have relied on digital for marketing heavily. From placement of the products on the shelf to monitoring who is sharing what on social media and steer the conversation in company’sfavor, digital marketing has revolutionized marketing, especially retail. Consumers are always connected, they are in more control of their shopping experiences. With health conscious food and health related apps becoming popular, business has to spread in line with customer preferences. And with these wearables and apps, it would be more challenging to satisfy customer, on their terms and quickly. Even the payments modes have changing with digital wallets coming into picture. Also, key is the security and how to protect customer sensitive data.
IT Caliber consultants can help retailers think like their customers and help pace the technology, business in such a way that it directly addresses the new age customer. We have expertise in delivering big data solutions in retail space. We can efficiently deal with all technologies including creating smart, friendly portals for vendors, customers etc. Our consultants are well versed with retail supply chain processes. We also deliver predictive analytics related customer behaviors patterns,and products, sales information.